canada digital adoption program for Canadian information technology and software development businesses

How the Canada Digital Adoption Program (CDAP) is changing the game for Canadian businesses

The Canada Digital Adoption Program (CDAP) is a transformative initiative launched by the Government of Canada. Designed to help small and medium-sized enterprises (SMEs) harness the power of digital technologies, CDAP is revolutionizing the way businesses operate and compete in the digital marketplace.

The Liberal government spearheaded the initiative due to the impact the COVID-19 pandemic had on Canadian businesses who were not digitally ready. When the pandemic lockdowns came, consumers turned online to browse, shop and purchase with their local businesses. Canadian businesses who were not digitally-ready, were financially hurt the most. 

The CDAP program offers two grants for Canadian businesses to hire an approved CDAP Advisor to evaluate their business with a digital maturity assessment, and work with the business to identify and deliver a digital adoption plan (DAP) to address opportunities, gaps and goals in a business where digital solutions or technologies can play a role; whether that be digital marketing to reach and engage customers, or technologies to enable new capabilities that streamline operating efficiencies, or cyber security to reduce the risks busines face in today’s digital landscape.


In today’s fast-paced, technology-driven world, Canadian businesses must adapt and embrace digital tools to stay competitive and thrive.

Recognizing this, the Canadian government introduced CDAP to foster innovation, drive economic growth, and help SMEs realize their full potential.

The CDAP program offers grants, advisory services through digital advisors or consultants, and interest-free loans to support businesses in their digital transformation journey and areas of digital adoption.

How can Canadian businesses benefit?

The Canada Digital Adoption Program offers two main grants that can significantly boost a business’s digital strategy:

  1. Grow Your Business Online Grant: This grant provides up to $2,400 in funding to help businesses set up e-commerce and grow their sales online.
    2. Boost Your Business Technology Grant: This grant offers up to $15,000 in funding to get advice on technologies that can help businesses.

In addition to these grants, businesses can also benefit from a 0% interest loan of up to $100,000 from the Business Development Bank of Canada (BDC) to implement their digital adoption plan.

Furthermore, businesses can receive a wage subsidy of up to $7,300 to hire a skilled youth to implement the technologies that can propel their business forward.

How has Canadian businesses benefited from CDAP today? 

While specific examples of SMEs using CDAP are not often proprietary to the SME and the advisor, in helping businesses connect with approved CDAP advisors we’ve seen a variety of examples that showcase how Canadian businesses are using and benefit from the CDAP grants.

These businesses have successfully leveraged the grants to increase reach new customers, grow revenue online and offline, reduce costs in their operations through automation and technologies, improve inventory management, and much more. 

Few areas we’ve seen CDAP Advisors help Canadian businesses include:

  • Website technologies and customer platforms
  • Grow brand awareness online; Google (SEO), social media, local digital advertising etc.
  • Grow demand and sales lead generation through digital channels
  • Sales team automation
  • Sales lead generation 
  • eCommerce direct sales channels; eStores/Shopify and marketplaces Amazon, Walmart, etc.
  • CRM solutions sales optimization
  • Marketing automation for sale lead nurturing, qualification and prioritization
  • Construction project management solutions
  • Cyber security
  • Internal process automation
  • Data centralization and security (data engineering and data science)

Eligibility requirements

To be eligible for CDAP, businesses must meet certain criteria.

They must be for-profit, incorporated under the laws of Canada or a province or territory, and have a certain number of employees. Check your eligibility here.


The role of a CDAP Digital Advisor

Once a business is approved by ISED for the CDAP grant, the business will connect with an approved CDAP digital advisor. While there are hundreds of CDAP advisors in Canada, their experience and expertise will range drastically. If you’re already CDAP approved and need help with a short-list of CDAP advisors that are a fit for your business, market and goals, reach out to our team here. There is no cost or commitments required for our teams support to help you navigate through the CDAP journey. 

A CDAP advisor plays a crucial role in helping businesses chart their digital transformation journey.

The advisor works with businesses to develop a Digital Adoption Plan (DAP) tailored to their goals, needs and close the gap on areas where the business is challenged or lacking. 

This includes assessing the SME’s current digital maturity and recommending opportunities where tailored digital solutions can support the SME’s business strategy.

The digital advisors range in experience and expertise. But once the business has connect with the right advisor, the advisor will provide the specialized assistance to make it  easier for SMEs to navigate the digital landscape.

In conclusion, CDAP is a game-changer for SMEs in Canada. By providing financial support and strategic expert advice, it’s helping businesses embrace digital technologies, drive innovation, and remain competitive in today’s rapidly evolving business landscape.

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